Dienstag, 3. Januar 2012
Landmine Ketchup // by Publicis Mojo
“In 89 countries, walking on a mine is still routine.”



Schon älter, aber die Kampagne ist eigentlich immer noch genauso aktuell:
"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."
Agency: Publicis Mojo
Client: CALM



 Von mir um 23:39h in schöne neue welt
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